Mapping ownership and coverage bias across UK news media
Master of Malt has launched Drambuteo, a whisky-themed table football game that uses miniature spirit bottles as players for competitive play. This product aims to capitalize on World Cup nostalgia by targeting older football fans through a blend of hobbyist culture and luxury alcohol retail.
Summary based on Bedford Times & Citizen article
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7 outlets · 7 articles · first seen 19 Jun 2026, 12:40 · last updated 19 Jun 2026, 12:54
The coverage focuses on the intersection of football heritage and commercial innovation, utilizing lifestyle-oriented framing to market a niche luxury product.
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This World Cup whisky game turns Subbuteo into a boozy battle of football skill (aff)Bedford Times & Citizen